Privacy Policy
Last updated: 14.07.2026
LK FITLAB ("I", "me", "my"), operated by Lorant Kovacs, is committed to protecting your privacy. This Privacy Policy explains how personal information is collected, used, and protected when you visit lkfitlab.com or use my coaching services, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this policy, you can contact me at:
Email: coaching@lkfitlab.com
Business name: LK FITLAB
Owner: Lorant Kovacs
Website: lkfitlab.com
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1. Information I Collect
Depending on how you interact with this website or my services, I may collect:
- Contact details — name, email address, phone number (e.g. via contact forms or booking requests)
- Booking and appointment information — session times, service selected, communication related to bookings
- Payment information — processed securely through third-party payment providers (see Section 3); I do not store full card details myself
- Health and fitness information — where relevant to training safely, such as details provided in a health/fitness questionnaire (e.g. medical history, injuries, fitness goals)
- Training and progress data — workouts, progress tracking, and communications made through the Trainerize app
- Technical data — IP address, browser type, and general usage data collected automatically via cookies and website analytics (see Sections 4 and 5)
2. How I Use Your Information
Your information is used to:
- Respond to enquiries and manage bookings
- Deliver coaching services safely and effectively, including tailoring sessions to your health and fitness needs
- Process payments for services
- Provide access to training programs via the Trainerize app
- Send you relevant updates about your sessions or programs (not marketing, unless you've opted in separately)
- Improve this website and the services offered
I will never sell your personal information to third parties.
3. Third-Party Services
To operate this website and deliver services, I use trusted third-party providers, which may process your data on my behalf:
- Squarespace — website hosting, forms, and booking functionality
- Trainerize — delivery of training programs, progress tracking, and in-app communication
- Payment processors (e.g. Stripe, PayPal, or similar) — secure processing of payments
Each of these providers has its own privacy policy governing how they handle your data. I only work with providers who take appropriate steps to protect your information.
4. Advertising and Tracking Technologies
I use advertising and tracking tools from the following platforms to promote my services and measure how effective my ads are:
- Meta (Facebook/Instagram) Ads
- Google Ads
- TikTok Ads
- Pinterest Ads
- LinkedIn Ads
- X (Twitter) Ads
These platforms may place cookies or similar tracking technologies (such as pixels) on this website. This allows them to:
- Measure the performance of ads shown to you
- Show you relevant ads on their platforms based on your visit to this website
- Build audiences for advertising purposes (e.g. "retargeting" people who have visited the site)
Each platform processes this data under its own privacy policy, and you can control or opt out of personalised advertising directly through your account settings on each platform, or through your browser's cookie settings. These platforms may also transfer data outside the UK/EEA as part of their own operations; please refer to each platform's privacy policy for details on their specific safeguards.
5. Cookies
This website uses cookies to operate correctly, improve your browsing experience, and understand how visitors use the site. Cookies may also support features such as analytics, security, booking functionality, and embedded content (for example, social media or scheduling tools).
You can control or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect how some parts of the website function.
6. How Long I Keep Your Information
I retain personal information only for as long as necessary to provide services, meet legal or accounting obligations, or as required by any applicable third-party provider (such as payment or health records retention standards). Health and fitness information is retained only while you are an active client, plus any period required for insurance or legal purposes, after which it is securely deleted.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal information I hold about you
- Request corrections to inaccurate information
- Request deletion of your information (where legally possible)
- Object to or restrict certain uses of your information
- Withdraw consent at any time, where processing is based on consent
- Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled
To exercise any of these rights, contact me at coaching@lkfitlab.com.
8. Data Security
I take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and I cannot guarantee absolute security.
9. Children's Privacy
Services offered through this website are intended for adults. If you are under 18 and wish to enquire about services, please do so with the involvement of a parent or guardian.
10. Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes in services, legal requirements, or business practices. Any updates will be posted on this page with a revised "last updated" date.
11. Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact:
LK FITLAB
Email: coaching@lkfitlab.com